Allure Beauty Box
Created 100+ assets to highlight the variety of products featured each month in the Allure Beauty Box while simultaneously running a Beta testing campaign on Facebook to garner insights for a more evergreen promotion strategy.
Created video assets that played on TikTok trends and featured the expertise of the Allure editors. In addition, products were shot in-studio with gifs of the box that highlighted the value and the brands connected with their monthly box.
Images
Beta Typing
These assets were rapidly tested to best understand which layouts, CTA’s, and creative layouts proved to be the most successful.
Call-To-Action Options
Creative Layout Tests