Architectural Digest
Ran multiple creative tests to improve efficiency and increase conversions. Those tests included different offer lockups, celebrity content, and sale in-name creative. Creative was developed for the parent brand, Architectural Digest, Architectural Digest Pro, and its event, the Global Design Summit.
Social
Creative tests include issue guarantees, urgency messaging, and sale name in-creative.
AD Pro
Creative tests for AD Pro included leaning on the historical legacy of AD and the benefits of joining an exclusive community for design professionals.
