Bon Appétit & Epicurious
Worked alongside the design and editorial teams to launch the combined Bon Appétit and Epicurious joint offer. This includes the joint logo lockup, increased revenue by selling at a higher price point, and speaking to two of the industry’s most reputable brands. This also expanded to events like live cooking events with e-commerce tie-ins.
Tested variations of the new offer, brought in topical imagery and highlighted sale-names in-creative.