Vanity Fair
Developed numerous assets showcasing best-in-class reporting, photography, and entertainment coverage. Assets highlighted Vanity Fair’s connection to the Oscars, Hollywood Issue, and the Awards Insider. Campaigns included the launch of the Dynasty podcast, clips from Vanity Fair’s lie detector YouTube series, and an exclusive Cocktail Hour virtual conference.
Leveraged the pillars of the brand and turned them into social assets showcasing the lie detector tests, Hollywood issues, and podcast launches.
Additional assets showcase the coverage of the Vanity Fair Oscars party, top articles from the magazine, and topical actor gifs.
Creative tests highlighting issue guarantees, increase offer cross-out, and studio shoots.
